Diet Coke and Coke Zero.

Diet Coke.

Diet Coke, (called Coca-Cola Light in some countries), is a sugar-free soft drink produced and distributed by The Coca-Cola Company. Unveiled on July 8, 1982 and introduced in the United States on August 9, it is the first new brand since 1886 to use the Coca-Cola trademark. In 1886, John Pemberton invented Coca-Cola and instantly it became unbelievably popular. Almost 100 years later in 1982 Diet Coke was invented. The 'Diet Coke break' had become a cultural phenomenon and Diet Coke packaging has had makeovers from the likes of Diane Von Furstenburg, Karl Lagerfeld, Moschino and Versace. In 1986, Diet Coke was labelled as the worlds top no-calorie drink. From 2001-2006, new flavours were added such as; Diet Vanilla Coke, Diet Coke with Lime and Diet Black Cherry Vanilla Coke. A popular saying that follows Diet Coke is "Diet Coke inspires everybody to regret nothing".




Coke Zero.

Coca-Cola Zero, or Coke Zero, is a product of The Coca-Cola Company. It is a low-calorie (0.3 kcal per 100ml) variation of Coca-Cola specifically marketed to men, who were shown to associate 'diet' drinks with women. It is marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different flavour profile. Coke Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It is primarily marketed towards young adult males and has been nicknamed "Bloke Coke" in the UK. In the U.S. The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). Some details have varied from country to country.